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# HIFI Agency | Financial Marketing Agency

We Help You Talk About Money The Way People Talk About Money

## Sitemaps

- [XML Sitemap](https://hifiagency.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [All Articles](https://hifiagency.com/all-articles/) - The latest articles and podcasts from HIFI Agency, a full-service marketing firm completey devoted to fintech and financial services.
- [HIFI Highlight: Maggie Malach](https://hifiagency.com/hifi-highlight-maggie-malach/) - Meet Maggie Malach, HIFI Agency’s Associate Creative Director of Content who combines creativity, strategy, and a love for writing to craft brand stories.
- [How Financial Influencers are Reshaping Personal Finance](https://hifiagency.com/how-financial-influencers-are-reshaping-personal-finance/) - Finfluencers have emerged on social media as a powerful marketing tool. Learn how your financial institution can successfully leverage their power.
- [The Evolving Role of Content Marketing](https://hifiagency.com/the-evolving-role-of-content-marketing-a-guide-for-modern-financial-brands/) - Discover how financial content marketing drives trust, loyalty, and growth. Learn key strategies, distribution tips, and future trends for modern brands.
- [Why Brands Are Turning to Podcasts and Short-Form Video in 2026](https://hifiagency.com/why-brands-are-turning-to-podcasts-and-short-form-video-in-2026/) - The rising demand for on-the-go experiences has made podcasts and short-form video marketing crucial for success.
- [What the New Administration's Fintech Policy Means for Banks](https://hifiagency.com/what-the-new-administrations-fintech-policy-means-for-banks/) - Discover how the new administration's fintech policies impact banks, from competition and innovation to partnerships, security, and financial inclusion.
- [Debit Over Credit: Why Spending Habits Are Shifting in 2025](https://hifiagency.com/debit-over-credit-why-spending-habits-are-shifting-in-2025/) - Consumers in 2025 are shifting to debit over credit, prioritizing financial flexibility, debt avoidance, and tech-driven convenience. Learn more.
- [Family Banking and the Rise of Gen Alpha: A Trend to Watch for 2025](https://hifiagency.com/family-banking-and-the-rise-of-gen-alpha-a-trend-to-watch-for-2025/) - Generation Alpha is transforming the financial landscape in 2025, bringing more focus on digital innovation and family-centric banking.
- [Baby Boomer’s Peak Opportunity Is Now](https://hifiagency.com/baby-boomers-peak-opportunity-is-now/) - Unlock the Baby Boomer opportunity during the 'Peak 65 Zone.' Learn insights to engage this influential, retirement-ready audience.
- [The Abrupt Closure of Milli: What It Means for Digital-Only Banks](https://hifiagency.com/the-abrupt-closure-of-milli-what-it-means-for-digital-only-banks/) - The abrupt closure of the digital-only bank, Milli, highlights the new and unique problems these banks must navigate to succeed in this financial sector.
- [What to Expect from Financial Marketing in 2025](https://hifiagency.com/what-to-expect-from-financial-marketing-in-2025/) - Discover the key trends shaping financial marketing in 2025, including personalization, digital innovation, and ethical, sustainable practices.
- [Eco-Friendly Finance: Strategies for Marketing Green Financial Solutions](https://hifiagency.com/eco-friendly-finance-strategies-for-marketing-green-financial-solutions/) - Explore eco-friendly financial strategies to market sustainable investments, meet rising consumer demands, and reduce carbon footprints
- [The Rise of Robo-Advisors: A Guide For Financial Institutions](https://hifiagency.com/the-rise-of-robo-advisors-a-guide-for-financial-institutions/) - The Rise of Robo-Advisors: A guide for banks leveraging digital platforms to offer automated, cost-effective investment management services.
- [Navigating Compliance: RegTech and the Fight Against Financial Crime](https://hifiagency.com/navigating-compliance-regtech-and-the-fight-against-financial-crime/) - Explore how RegTech is revolutionizing financial compliance by leveraging technology to streamline processes, enhance accuracy, and mitigate risks.
- [Neobanks: Rightsizing But Still Rising](https://hifiagency.com/neobanks-rightsizing-but-still-rising/) - Neobanks have battled through challenges but are now setting new industry standards, focusing on inclusivity and accessibility, to a broader range of customers.
- [Twenty Years of Fintech: The Transformation, Challenges and Future](https://hifiagency.com/twenty-years-of-fintech-the-transformation-challenges-and-future/) - Discover how the expansion of the fintech industry completely transformed the way consumers and businesses interacted with the financial world.
- [Harnessing the Power of Micro-Investing](https://hifiagency.com/harnessing-the-power-of-micro-investing/) - Explore the benefits, methods, and potential drawbacks of micro-investing, and find the best micro-investing apps for your financial goals.
- [The Importance of a Positive ESG Report](https://hifiagency.com/the-importance-of-a-positive-esg-report/) - Ensure that your financial institution has a positive ESG report in order to get the most out of your consumers and available business opportunities.
- [A College Graduate’s Guide to Understanding and Managing Taxes](https://hifiagency.com/a-college-graduates-guide-to-understanding-and-managing-taxes/) - From W-4s to filing statuses, this guide has everything a recent college graduate needs to know to easily and smoothly manage taxes for the first time.
- [Report on the State of the Housing Market: How We Got Here, Current Issues at Hand, and Looking Ahead at What’s to Come](https://hifiagency.com/report-on-the-state-of-the-housing-market-how-we-got-here-current-issues-at-hand-and-looking-ahead-at-whats-to-come/) - Uncover the housing market's evolution, from past challenges to future solutions, economic shifts, societal changes, and governmental interventions.
- [How to Build Bank Customer Loyalty With Emotion Banking](https://hifiagency.com/how-to-build-bank-customer-loyalty-with-emotion-banking/) - Explore some of the tactics and benefits of building bank loyalty with emotion to build lasting and loyal relationships with your clients.
- [What to Expect From Financial Marketing in 2024](https://hifiagency.com/what-to-expect-from-financial-marketing-in-2024/) - Crafting your financial institution's marketing strategy for 2024 might seem daunting, but staying informed about emerging trends can simplify the process.
- [The Transformative Impact of Cryptocurrency on the Digital Economy](https://hifiagency.com/the-transformative-impact-of-cryptocurrency-on-the-digital-economy/) - Explore the transformative impact that blockchain technology and cryptocurrency have had on the global and digital economy.
- [The Great Wealth Transfer: Navigating the Impact](https://hifiagency.com/the-great-wealth-transfer-navigating-the-impact/)
- [Top 4 Financial Tips Every Twenty-Something Should Know](https://hifiagency.com/top-4-financial-tips-every-twenty-something-should-know/) - Start thinking about your financial habits in your twenties, so your future self will be better prepared and financially secure.
- [Gamifying the Banking Experience: Making Finance Engaging and Rewarding](https://hifiagency.com/gamifying-the-banking-experience-making-finance-engaging-and-rewarding/) - Discover how gamification is transforming the banking industry, making financial activities more engaging, educational, and rewarding for consumers
- [MANTL and HIFI Agency’s New Partnership Leads to Incredible Results for Veritex Community Bank](https://hifiagency.com/mantl-and-hifi-agencys-new-partnership-leads-to-incredible-results-for-veritex-community-bank/) - Learn how MANTL and HIFI Agency’s partnership allowed Veritex Community Bank to exceed their financial campaign goals.
- [Quick and Easy Marketing Strategies for Your Early-Stage Fintech Startup](https://hifiagency.com/quick-and-easy-marketing-strategies-for-your-early-stage-fintech-startup/) - Discover quick and easy B2B marketing wins that will grow your brand's credibility plus drive awareness, traffic, and conversions on your channels.
- [Mobile Marketing Do’s and Don’ts](https://hifiagency.com/mobile-marketing-dos-and-donts/) - Understanding mobile marketing leads to increased brand awareness, customer acquisition and retention, and engagement.
- [HIFI Agency's Guide to Raleigh](https://hifiagency.com/hifi-agencys-guide-to-raleigh/) - Check out HIFI’s guide Raleigh to ensure that you’ll get the best that HIFI’s home has to offer.
- [Aligning Your Financial Institution with Your Community](https://hifiagency.com/aligning-your-financial-institution-with-your-community/) - Connect with your local and digital communities with these tactics to help your financial institution build meaningful and long-term relationships
- [How To Build Purposeful and Profitable Financial Content](https://hifiagency.com/how-to-build-purposeful-and-profitable-financial-content/) - Most financial marketers today understand financial content is the cornerstone of high-performing marketing and customer experience. Unfortunately, most content falls on deaf ears today.
- [Ensuring Your Email Isn't Sent to Trash](https://hifiagency.com/ensuring-your-email-isnt-sent-to-trash/) - Incorporate these strategic and innovative tactics into your email marketing plan to stand out against competitors.
- [Marketing Strategies for Fintech Startups](https://hifiagency.com/marketing-strategies-for-fintech-startups/) - Marketing strategies to help build consumer trust, loyalty, brand awareness, and consumer acquisition for fintech startups.
- [Data Analytics and Personalization in Financial Marketing](https://hifiagency.com/data-analytics-and-personalization-in-financial-marketing/) - Using data analytics to provide consumers with personalized experiences that will lead to an increase in engagement, revenue, and brand loyalty.
- [How Your Financial Institution Can Keep up With Social Media in 2023](https://hifiagency.com/how-your-financial-institution-can-keep-up-with-social-media-in-2023/) - Understanding the changing landscape of social media to better connect your financial institution with consumers and stay ahead of your competition
- [The State of Social Media Financial Advice](https://hifiagency.com/the-state-of-social-media-financial-advice/) - Social media platforms have become popular resources for financial advice. Check out how other financial institutions are utilizing the apps to reach users.
- [Practical Uses of AI in Financial Services](https://hifiagency.com/practical-uses-of-ai-in-financial-services/) - Incorporating AI into your financial institution can enhance marketing, improve customer experience, and provide more insight into company data.
- [Top Tools for Saving and Budgeting](https://hifiagency.com/top-tools-for-saving-and-budgeting/) - Utilize these tools to help better save and budget your money, making your financial goals more achievable.
- [SEM 101: How to Launch a Successful PPC Campaign](https://hifiagency.com/sem-101-how-to-launch-a-successful-ppc-campaign/) - We break down the steps to launch a successful PPC campaign, from picking a platform to monitoring your progress, without wasting any precious advertising dollars.
- [The Basics for Successful SEO](https://hifiagency.com/the-basics-for-successful-seo/) - Utilize these tools to help you incorporate SEO into your content and ensure that your site won’t be lost in the search results.
- [How to Build a Strategic Content Calendar and Stick With It](https://hifiagency.com/how-to-build-a-strategic-content-calendar-and-stick-with-it/)
- [The Keys to a Modern Website Experience](https://hifiagency.com/the-keys-to-a-modern-website-experience/) - Discover key strategies to create a website that will satisfy and impress customers, leading to more interest and high performance.
- [The Importance of Website Analytics](https://hifiagency.com/the-importance-of-website-analytics/) - Ensure you’re getting the most out of your website by tracking, monitoring, and taking action on your website analytics.
- [The Post-PPP Communication Opportunities at Banks and Credit Unions](https://hifiagency.com/the-post-ppp-communication-opportunities-at-banks-and-credit-unions/) - The financial sector's response to the economic impact felt by COVID-19 has been inspiring to say the least. While some of the largest banks were unable to be quick and agile enough to serve (or possibly didn't wish to), many smaller community institutions stepped up.
- [Bank and Credit Union SEO Trends Worth Pursuing](https://hifiagency.com/bank-and-credit-union-seo-trends-worth-pursuing/) - SEO initiatives are often choppy, uncoordinated mixes of audits and content. Could this period of uncertainty be a great time for you to change that narrative and dedicate the energy needed to win some organic share of market and set your company up for longer term success?
- [How To Properly Install & Leverage Marketing Automation At Your Bank Or Credit Union](https://hifiagency.com/how-to-properly-install-leverage-marketing-automation-at-your-bank-or-credit-union/) - Banks and credit unions have continued to struggle with the proper way to choose a software, integrate data, and leverage the full power of marketing automation for their various communication paths.
- [7 Keys To Your Next Bank or Credit Union Website Redesign](https://hifiagency.com/7-keys-to-your-next-bank-or-credit-union-website-redesign/)
- [2020: A Lesson In Time](https://hifiagency.com/2020-a-lesson-in-time/) - Time got weird in 2020. I imagine you felt it in a number of ways. Between work from home, virtual schools, rescheduled plans, closed/reopened/closed/limited capacity businesses, and a steady stream of divisive rhetoric, we lost track of a lot.
- [Where and Why Do You Spend Your Media Dollars?](https://hifiagency.com/where-and-why-do-you-spend-your-media-dollars/) - With the accelerated shift to digital, we now face a reckoning that has been brewing in the media landscape for nearly a decade. Where and why do you spend?
- [The Subscription Economy in Banking’s Future](https://hifiagency.com/the-subscription-economy-in-bankings-future/) - We officially live in a subscription-consumed society. How will your financial institution develop products and marketing to meet this new demand?
- [4 Common Brand Storytelling Mistakes (And How to Fix Them)](https://hifiagency.com/4-common-brand-storytelling-mistakes-and-how-to-fix-them/) - A great brand story can work wonders, but companies run into the same pitfalls when trying to tell their brand story. Here are a few of the most common mistakes and suggestions for how to overcome them
- [5 Activities That Will Improve Your SEO Today](https://hifiagency.com/5-activities-that-will-improve-your-seo-today/) - Search engines still matter, and it's important to follow the SEO trends. Learn a few simple activities that can make an impact on your organic traffic today.
- [What to Expect from Social Media in 2022](https://hifiagency.com/what-to-expect-from-social-media-in-2022/) - Discover how companies can build their social media strategy to maximize reach and increase brand awareness.

## Pages

- [HIFI Agency | Financial Marketing for Banking and Fintech](https://hifiagency.com/) - HIFI Agency partners with the boldest financial brands to help elevate and enliven their brand, media, content, and digital marketing efforts.
- [Careers](https://hifiagency.com/careers/) - Whether you're breaking into career life or you're a seasoned marketing expert looking for a new professional flavor, we have a few jobs that might suit you!
- [Work](https://hifiagency.com/work/) - Explore some of the work HIFI Agency has produced for our forward-thinking clients
- [Agency](https://hifiagency.com/agency/) - HIFI is a full-service marketing firm completely devoted to fintech and financial services
- [Latest](https://hifiagency.com/latest/) - The latest articles and podcasts from HIFI Agency, a full-service marketing firm completely devoted to fintech and financial services.
- [Services](https://hifiagency.com/services/) - HIFI helps financial companies communicate more clearly by providing services including strategy, brand development, digital marketing, and media management.
- [Latest categories](https://hifiagency.com/latest-categories/) - The latest articles and podcasts from HIFI Agency, a full-service marketing firm completely devoted to fintech and financial services.
- [Articles & Podcasts](https://hifiagency.com/articles/) - The latest articles and podcasts from HIFI Agency, a full-service marketing firm completely devoted to fintech and financial services.
- [Contact](https://hifiagency.com/contact/) - Contact HIFI Agency and let us know what you’re looking for in an agency partner. We’ll follow up within a day!
- [Download](https://hifiagency.com/download/)
- [Podcasts](https://hifiagency.com/podcasts/)
- [Articles](https://hifiagency.com/articles-2/)
- [Expertise](https://hifiagency.com/expertise/) - For far too long, the financial industry has talked about money the way bankers talk about money. Not how their customers talk about it. That’s why we created HIFI.
- [Fintech and Financial Services Marketing | HIFI Agency](https://hifiagency.com/home-fullpage/) - HIFI Agency helps banks, credit unions, and fintech companies build lasting media and marketing strategies, spend wisely, and scale faster.

## Works

- [Tapping into an Untapped Market: Spanish Speakers](https://hifiagency.com/works/tapping-into-an-untapped-market-spanish-speakers/) - Through an audience segmentation analysis of one of our clients, Equity Bank, HIFI Agency realized there was great potential to reach Spanish speakers within certain geographic pockets.
- [Allied Payment Network Rebrand](https://hifiagency.com/works/allied-payment-network/)
- [How HIFI Agency Drove SEO Success for BayCoast Bank](https://hifiagency.com/works/how-hifi-agency-drove-seo-success-for-baycoast-bank/) - HIFI Agency delivered SEO success for BayCoast Bank, boosting keyword rankings and online visibility across southern Massachusetts.
- [A Brilliant Year For Deposits](https://hifiagency.com/works/brilliant-bank/)
- [Fidelity Bank Custom HELOC Campaign](https://hifiagency.com/works/fidelity-bank-custom-heloc-campaign/) - Explore how HIFI Agency created a unique campaign designed to captivate Fidelity Bank’s audience and help them stand out from competitors
- [KlariVis Promotional Explainer Video](https://hifiagency.com/works/klarivis-promotional-explainer/) - Discover how HIFI helped the KlariVis team script, storyboard, visualize dashboards, and produce a one-minute promotional explainer video.
- [Zelle B2B Partner Marketing Onboarding](https://hifiagency.com/works/zelle-b2b-partner-marketing-onboarding/) - Explore how HIFI Agency worked to create an innovative content program for Zelle that bolstered engagement with their partner financial institutions.
- [BayCoast Bank Onboarding Automation](https://hifiagency.com/works/baycoast-bank-onboarding-automation/) - Discover how HIFI Agency crafted a unique Salesforce-powered onboarding program that engages and energizes new BayCoast consumer relationships
- [Equity Bank Website Redesign](https://hifiagency.com/works/equity-bank-website-redesign/) - Explore HIFI Agency's complete redesign of Equity Bank's website, focused on unique customer experience on the front end and easy-to-use back end CMS.
- [KlariVis Trade Show Presence](https://hifiagency.com/works/klarivis-trade-show-presence/)

## Podcasts

- [Ep. 87: Deepfakes and Deepening Relationships via Call Centers](https://hifiagency.com/podcasts/ep-87-deepfakes-and-deepening-relationships-via-call-centers/)
- [Ep. 86: An Engine To Drive Data and Digitalization in Banking](https://hifiagency.com/podcasts/ep-86-an-engine-to-drive-data-and-digitalization-in-banking/) - Phill Rosen, CTO and Business Leader of MoneyLion, joins the podcast to share some of the changes digitalization is bringing to the financial world.
- [Ep. 85: Making Payday, Every Day](https://hifiagency.com/podcasts/ep-85-making-payday-every-day/) - Nico Simko, CEO and co-founder of Clair, joins the podcast to discuss his on-demand payment platform and explains how payday could be every day.
- [Ep. 83: Fixing the 401(k): More Personal, More Choice, More Control](https://hifiagency.com/podcasts/ep-83-fixing-the-401k-more-personal-more-choice-more-control/) - Eliza Arnold, co-founder of ARNIE, wasn’t sure where her 401k investments would go, so she decided to find a better, more personalized way for people to invest.
- [Ep. 82: The Next Wave of Embedded Finance](https://hifiagency.com/podcasts/ep-82-the-next-wave-of-embedded-finance/) - Riaz Syed, CEO and Founder of Infinant, joined the podcast to share the impact that embedded finance has had on the financial world.
- [Ep. 81: Enriching Customers' Financial Lives with Proactive (Not Reactive) Data](https://hifiagency.com/podcasts/ep-81-enriching-customers-financial-lives-with-proactive-not-reactive-data/) - David Benskin, founder and CEO of Wealth Access, saw a need to improve balance sheet management and knew he could create a clearer and more digitized method.
- [Ep. 80: What Prompts the Power of AI?](https://hifiagency.com/podcasts/ep-80-what-prompts-the-power-of-ai/) - Ryan Favro, Managing Principal at Capco, has been in the business long enough to see major transformations, and he joined to share his thoughts on AI.
- [Ep. 79: Credit Worthiness Isn't Worthy Without Better Data](https://hifiagency.com/podcasts/ep-79-credit-worthiness-isnt-worthy-without-better-data/) - Lauren Crossett, CRO at Pinwheel, joins the podcast to discuss making data available and empowering consumers with new opportunities and financial products.
- [Ep. 78: The Buy Now, Pay Later Breakdown](https://hifiagency.com/podcasts/ep-78-the-buy-now-pay-later-breakdown/) - Nelly Rezny, SVP of the Business Solutions Group at Temenos, joins the podcast to discuss the future of payments and buy now, pay later.
- [Ep. 77: How to Unify Experience in a Broken, Siloed, Multi-System Financial World](https://hifiagency.com/podcasts/unify-experience-multi-system-financial-world/) - Emily Steele, COO of Savana, joins the podcast to discuss the brokenness of the financial world and how to unify experiences for both bankers and consumers.
- [Ep. 76: The Evolving Reality of Banking-as-a-Service and Embedded Finance](https://hifiagency.com/podcasts/ep-76-the-evolving-reality-of-banking-as-a-service-and-embedded-finance/) - Trent Sorbe, CEO of Central Payments, joins Hunter to discuss the evolving reality and future of Banking-as-a-Service and embedded finance.
- [Ep. 75: Inclusive and Human-Centered Design Unlocks Greater Financial Security](https://hifiagency.com/podcasts/inclusive-human-centered-design-unlocks-greater-financial-security/)
- [Ep. 74: The Wizest Investment Combines People and Tech](https://hifiagency.com/podcasts/wizest-investment/) - The latest guest, Axel Thibon, founder of Wizest, joins Hunter to discuss his company's focus on making investing more accessible and understandable.
- [Ep. 73: The Great (Digital) Transition in Banking](https://hifiagency.com/podcasts/the-great-digital-transition-in-banking/)
- [Ep. 72: The Competing Credit Union](https://hifiagency.com/podcasts/ep-72-the-competing-credit-union/) - The Honorable Kyle Hauptman joins to discuss his start in financial services, maintaining the power of the American dollar, and the future of credit unions.
- [Ep. 71: The Post-Pandemic Role of Accounts Receivable Financing](https://hifiagency.com/podcasts/ep-71-the-post-pandemic-role-of-accounts-receivable-financing/)
- [Ep. 70: Financial Literacy Starts Early, In The Home](https://hifiagency.com/podcasts/ep-70-financial-literacy-starts-early-in-the-home/)
- [Ep. 69: AMEX's Evolution Is A Data-Filled Journey](https://hifiagency.com/podcasts/ep-69-amexs-evolution-is-a-data-filled-journey/)
- [Ep. 59: Finding Success as a Fintech Founder](https://hifiagency.com/podcasts/ep-59-finding-success-as-a-fintech-founder/) - Tyler Griffin, co-founder and managing partner of Financial Venture Studio, knows the ins and outs of what it takes for a founder to succeed.
- [Ep. 32: Seeking Capital in Crisis and in the Future](https://hifiagency.com/podcasts/ep-32-seeking-capital-in-crisis-and-in-the-future/) - How can one find the right borrower-lender relationship in the most efficient way? Accessing capital has never been easier in today’s digital marketplace, but the explosion of choices doesn’t mean businesses are getting the right capital.
- [Ep. 84: Getting VIP Treatment from Your Credit Card](https://hifiagency.com/podcasts/ep-84-getting-vip-treatment-from-your-credit-card/) - Carlo Cisco, founder of Select, joins the podcast to discuss how he hoped to bring a more unique and luxurious experience to traditional banking cards.
- [Ep. 22: Stacked Odds - Improving Black Financial Lives](https://hifiagency.com/podcasts/ep-22-stacked-odds-improving-black-financial-lives/) - The odds can be stacked against you. Rouvaun Walker, CEO of Mortgage company PHINANCEUS, joined the Financial Experience Podcast to discuss his career as a financial professional, the start of his new company, and what he sees as the keys to make the latest outpouring of support for Black Lives Matter turn into lasting change.
- [Ep. 55: Trusting the Future](https://hifiagency.com/podcasts/ep-55-trusting-the-future/) - Nancy Giordano, a strategic futurist brings her forward-looking mindset to The Financial Experience Podcast to give us a peek into what’s to come.
- [Ep. 56: The Digital-First Community Bank Experience](https://hifiagency.com/podcasts/ep-56-the-digital-first-community-bank-experience/) - Michelle Toll nurtured an interest in fintech, disruption, and digital innovation over the past decade. When she connected with a former colleague (turned co-founder), the idea of a community-focused, digital bank emerged.
- [Ep. 57: Mortgage's Future Is Analytical, But Still Human](https://hifiagency.com/podcasts/ep-57-mortgages-future-is-analytical-but-still-human/) - If you’ve tried to buy a house in the past year, you may have noticed that housing prices and the demand for real estate soared at a record-breaking pace. Alex Leduc founded Perch with the goal of empowering people throughout the entire home buying process.
- [Ep. 58: On-Demand Pay Day](https://hifiagency.com/podcasts/ep-58-on-demand-pay-day/)
- [Ep. 60: Simplifying Investing With Super (Embedded) Apps](https://hifiagency.com/podcasts/ep-60-simplifying-investing-with-super-embedded-apps/) - Ben Soppitt, co-founder and CEO of Unifimoney, shares his goal of simplifying investing by cutting out third-party applications.
- [Ep. 61: Future-Ready Financial Organizations Start With Culture](https://hifiagency.com/podcasts/ep-61-future-ready-financial-organizations-start-with-culture/) - Andy Witherbee shares insight from his experience in the financial services industry and discusses building future-ready financial organizations.
- [Ep. 62: Smartening Up the Debit Card](https://hifiagency.com/podcasts/ep-62-smartening-up-the-debit-card/) - Billy Roberts, CEO of Wedge, created a smart debit card to simplify banking for users and stand out as a sustainable financial option.
- [Ep. 63: Bridging the Alternatives Investment Gap](https://hifiagency.com/podcasts/ep-63-bridging-the-alternatives-investment-gap/) - Brian Harstine created Acquire Invest, powered by blockchain, to bring private equities to every investor and make investing more inclusive and accessible.
- [Ep. 64: The Blockchain Bridge Builders Creating The Future of Money](https://hifiagency.com/podcasts/ep-64-the-blockchain-bridge-builders-creating-the-future-of-money/) - Henrik Aasted Sørensen co-founded e-Money to bridge traditional bank accounts to blockchain and simplify how we use money.
- [Ep. 66: The Rise of Risk Intelligence](https://hifiagency.com/podcasts/ep-66-the-rise-of-risk-intelligence-2/) - Amanda Cohen, Director of Governance, Risk, and Compliance Products at Resolver, sought to innovate and revolutionize how businesses view compliance teams.
- [Ep. 20: What's at the Core of Banking's Future?](https://hifiagency.com/podcasts/ep-20-whats-at-the-core-of-bankings-future/) - For the last few decades, the major financial operating systems have innovated through acquisition: bringing on new tools and trying to fit them into older legacy systems.
- [Ep. 21: View and Do - How FIs Can Solve the Complexities of Relationship Management](https://hifiagency.com/podcasts/ep-21-view-and-do-how-fis-can-solve-the-complexities-of-relationship-management/) - If financial services companies are serving an average of 600 customers per employee, is there an opportunity to improve that?
- [Ep. 23: Are You "All-In-All-On" When Engaging Your Customer?](https://hifiagency.com/podcasts/ep-23-are-you-all-in-all-on-when-engaging-your-customer/) - “Every interaction with your brand is an opportunity to build trust or erode trust.” Sue Woodard, Chief Customer Officer at Total Expert, joined the Financial Experience Podcast to discuss how she sees trust-building continuing to evolve in the financial world.
- [Ep. 24: Big Data is a Big Climb, But There's a Path](https://hifiagency.com/podcasts/ep-24-big-data-is-a-big-climb-but-theres-a-path/) - Anne Legg has worked with over 600 credit union leaders and learned a lot along the way. So much so that she wrote a book (Big Data / Big Climb)!
- [Ep. 25: Building Financial Empathy One Conversation At a Time](https://hifiagency.com/podcasts/ep-25-building-financial-empathy-one-conversation-at-a-time/) - Uday, living the life of a California millennial, had an epiphany a few years ago when he realized all of the various financial tools weren’t working.
- [Ep. 26: Building a Student Lending Marketplace That Leads With Heart and Help](https://hifiagency.com/podcasts/ep-26-building-a-student-lending-marketplace-that-leads-with-heart-and-help/) - The online student lender marketplace became a booming business over the last decade. With an influx of competitors, how does a marketplace lender stand out?
- [Ep. 27: Creating Powerful Social Media Around Culture, Content and Compliance](https://hifiagency.com/podcasts/ep-27-creating-powerful-social-media-around-culture-content-and-compliance/) - Doug and Hunter sat to talk about all things social media, content, digital advertising and how he’s building a platform to connect the dots of organic and paid social media management.
- [Ep. 28: Building a Bank on Better Behaviors](https://hifiagency.com/podcasts/ep-28-building-a-bank-on-better-behaviors/) - Zach Bruhnke and team are creating “the best bank in the world if you are saver.” It’s a bold mission, but HMBradley has gained serious momentum in 2020. Featured as a fintech to watch by many outlets, HMBradley doesn’t exactly sound like a bank (although it is technically a bank).
- [Ep. 29: Perseverance and Personal Branding](https://hifiagency.com/podcasts/ep-29-perseverance-and-personal-branding/) - As a commercial banker, you can’t just a be “a conduit to cash,” Greg, a longtime lender and small business advisor, reminded bankers on our recent podcast. But it’s tough not to fall into that vacuum. We live in a financial world where options are aplenty and credit is becoming commoditized.
- [Ep. 30: The Digital Growth Mindset](https://hifiagency.com/podcasts/ep-30-the-digital-growth-mindset/) - “Digital transformation” is a phrase de jour right now and, as is the case with any overused phrase, it’s lost some of its meaning amidst the punditry. But James Robert understands the definition and what it means to be an organization focused on “digital growth.”
- [Ep. 31: LSBX, The Banking-As-A-Service Pioneer](https://hifiagency.com/podcasts/ep-31-lsbx-the-banking-as-a-service-pioneer/) - How does a 100+ year-old community bank based in Cedar Falls, Iowa become a national leader in the emerging “banking as a service” model for partnering with fintechs? Mike McCrary, a longtime banker and fintech fanatic saw the opportunity when others saw fintech as a threat.
- [Ep. 33: Culture and Customization Lead a Cloud-Based Future](https://hifiagency.com/podcasts/ep-33-culture-and-customization-lead-a-cloud-based-future/) - Community banks face obstacles of outdated core technology, big bank competitors and the burden of regulatory costs. In order to help solve a portion of this problem, our latest guest Kelsey Weaver co-founded Neocova.
- [Ep. 34: Lasagna-As-A-Service](https://hifiagency.com/podcasts/ep-34-lasagna-as-a-service/) - Our latest guest, Cokie Hasiotis, joins the podcast to explain an interesting comparison between the financial services industry and our favorite comfort foods.
- [Ep. 35: Finding Your Product Niche As A Small Community Bank](https://hifiagency.com/podcasts/ep-35-finding-your-product-niche-as-a-small-community-bank/) - Kreighton discusses the importance of leading with product innovation, and then finding the technology to marry it. Solera Bank created a new checking account product, made an easy wiring system, and it was attractive and convenient for customers that don’t want to spend an extended amount of time waiting in their local bank.
- [Ep. 36: Helping Fintech Conquer the Last-Mile Challenge](https://hifiagency.com/podcasts/ep-36-helping-fintech-conquer-the-last-mile-challenge/) - Listen to the latest episode to hear more from Nikkee on the typical aches and pains of startups, the progression of Falls Fintech to their third cohort, and what exactly it is like to start training as an accelerator in the midst of a pandemic.
- [Ep. 68: ABA Bank Marketing Conference 2022 Showcase](https://hifiagency.com/podcasts/ep-68-aba-bank-marketing-conference-showcase/)
- [Ep. 37: Embedding Finance’s Future](https://hifiagency.com/podcasts/ep-37-embedding-finances-future/) - Through the use of fintech apps and partnerships between tech companies and financial institutions, people are being introduced to more personal financial management tools. Dov says that “financial wellness should not be on autopilot,” and through the use of embedded finance, investment and financial wellness tools can be integrated into our daily lives.
- [Ep. 38: New Growth Mindset](https://hifiagency.com/podcasts/ep-38-new-growth-mindset/) - Jeffery Kendall, appointed CEO of Nymbus in 2020, joined the podcast to talk about how community banks and credit unions face a continuous onslaught of noise surrounding the latest transformative digital solutions.
- [Ep. 39: Tech Rising From A Community Bank](https://hifiagency.com/podcasts/ep-39-tech-rising-from-community-bank/) - Nathan Baumeister, now CEO of the spun out ZSuite, joins the Financial Experience Podcast (hosted by HIFI) to share how the company grew from Leader Bank’s customer-centric mindset, and details his most vital processes for growth;
- [Ep. 40: New Paths To Credit](https://hifiagency.com/podcasts/ep-40-new-paths-to-credit/) - Our recent guest, Alpa Lally, discusses a common, yet staggering, credit statistic: 100 million people are said to be excluded from the credit ecosystem because they lack a traditional credit history or experience with traditional credit products.
- [Ep. 41: The Foundations of Financial Literacy](https://hifiagency.com/podcasts/ep-41-the-foundations-of-financial-literacy/) - The core values of SECU Credit Union are based on the philosophy of people helping people and giving back to the community. To strengthen these values, SECU created a foundation to build a stronger Maryland.
- [Ep. 42: Less Widgets, More Value Creation](https://hifiagency.com/podcasts/ep-42-less-widgets-more-value-creation/) - Joe, CEO of Total Expert, has built his business going “a level deeper” with clients and created a company that’s stood out in a crowded field.
- [Ep. 43: Clearing The Smoke Between Cannabis and Banks](https://hifiagency.com/podcasts/ep-43-clearing-the-smoke-between-cannabis-and-banks/) - Kevin Hart is the CEO of Green Check Verified, a company that has modernized how cannabis businesses and financial institutions work together.
- [Ep. 44: A Shift To Niche](https://hifiagency.com/podcasts/a-shift-to-niche-nymbus/) - “You don’t start with the bank. You start with the customer. And most importantly you start with some really good data.” Liz High, EVP of Strategy and Marketing at Nymbus, are redefining what it means to "build or buy" technology.
- [Ep. 45: A De Novo For A New Era of Banking](https://hifiagency.com/podcasts/ep-45-a-de-novo-for-a-new-era-of-banking/) - As de novo activity continues to sputter along nationally and M&A activity over the last decade removed many of south Floridian business owners’ favorite community banks, Locality’s stakeholders saw a clear need.
- [Ep. 46: The Keys To Staying Independent](https://hifiagency.com/podcasts/ep-46-the-keys-to-staying-independent/) - Jeff Marsico recently joined the podcast to talk about “operating discipline” and how banks can stay independent in a time of great change amidst a number of pressures on customer loyalty.
- [Ep. 47: Financial Wellness Grows Inside The Workplace](https://hifiagency.com/podcasts/ep-47-financial-wellness-grows-inside-the-workplace/) - Brian and Hunter discuss how the subject of personal finance can be intimidating and how it’s become one of the leading causes of stress. Listen to the latest podcast on how workplace financial education can be key to overcoming the largest personal finance hurdles.
- [Ep. 48: Frich Makes Money Social and Accountable for Gen Z](https://hifiagency.com/podcasts/ep-48-frich-makes-money-social-and-accountable-for-gen-z/)
- [Ep. 49: Connecting the Chasm Between Banks and Fintech](https://hifiagency.com/podcasts/ep-49-connecting-the-chasm-between-banks-and-fintech/) - Trent Sorbe joins the Financial Experience Podcast to discuss innovation in the fintech space, payment partnerships, and why banks should act like a toaster. Yes, a toaster.
- [Ep. 50: Wealth Tech for Main Street](https://hifiagency.com/podcasts/ep-50-wealth-tech-for-main-street/) - What does it take to bring wealth tech to Main Street? Margaret Hartigan created Marstone to humanize and demystify finance. But the road wasn’t typical of today’s VC-backed fintech stars. By leveraging the “backbone of the financial industry” - custodians and core processing companies - to fix problems, her team has built a consumer-driven experience deliberately.
- [Ep. 51: Solving The "I'll Pay You Back" Rift](https://hifiagency.com/podcasts/ep-51-solving-the-ill-pay-you-back-rift/) - If you’ve felt uncomfortable while asking a friend to split the dinner bill, reminding a roommate to reimburse you for utilities, or hearing an unfulfilled promise of, “I’ll pay you back,” you’re not alone. Our recent podcast guests, Haafiz Abdurrahim and Adoba Yua, co-founded their fintech RiftPay to solve this timeless problem.
- [Ep. 52: Digital Customer Service Is Now Table Stakes](https://hifiagency.com/podcasts/ep-52-digital-customer-service-is-now-table-stakes/) - Customer service, and most importantly digital customer service, continues to battle tension between its legacy tools (e.g. IVR phone systems) and the increasing role of artificial intelligence (AI), modularization, and on-screen voice. But customers of all ages expect their financial services partners to be there when, where, and how they want.
- [Ep. 53: The Launch, Test, Scale Strategy for Building Digital Banks](https://hifiagency.com/podcasts/ep-53-the-launch-test-scale-strategy-for-building-digital-banks/) - There seems to be a “moving target” for how to define a digital bank strategy. This is probably the result of many swings and misses on how to launch effectively, test smartly, and scale wisely. As more banks and fintechs increase the diversity of their offerings and the size of their digital marketing investment, it’s time to step your game up if you’re thinking about launching a digital bank.
- [Ep. 54: Small Business' New Data Story Starts With Normalized Accounting Data](https://hifiagency.com/podcasts/ep-54-small-business-new-data-story-starts-with-normalized-accounting-data/) - Small businesses everywhere have struggled long enough with disjointed data streams that come from multiple different systems. To make the data “talk back” and tell the story of your business, the accounting data needs to be normalized via modern APIs. Sohaib Zahid joins the podcast to talk about how his company plans to unlock this new era of data for small business accounting.
- [Ep. 65: Making Data Visible](https://hifiagency.com/podcasts/ep-65-making-data-visible/) - Kim Snyder founded KlariVis to help banks see their data in a way that empowers their team and customers live and work better.
- [Ep. 67: The Changing Credit Union from the CFO Chair](https://hifiagency.com/podcasts/ep-67-changing-credit-union-from-cfo-chair/) - Steve Arbaugh, CFO at SECU, shares key developments in financial services, including technology that's bringing some of the biggest changes for credit unions.
- [Podcast Roundup: The Top Casts of 2021](https://hifiagency.com/podcasts/podcast-roundup-the-top-casts-of-2021/) - This year, The Financial Experience Podcast hosted enlightening conversations with people responsible for rethinking and reshaping the financial services industry. Tune in to our top podcasts and hear more from some of finance’s most influential leaders.

## Work categories

- [Brand](https://hifiagency.com/work_categories/brand/)
- [Strategy](https://hifiagency.com/work_categories/strategy/)
- [Content](https://hifiagency.com/work_categories/content/)
- [Digital](https://hifiagency.com/work_categories/digital/)
- [Media](https://hifiagency.com/work_categories/media/)
- [Design](https://hifiagency.com/work_categories/design/)
- [Analytics](https://hifiagency.com/work_categories/analytics/)
- [Video/Motion](https://hifiagency.com/work_categories/video-motion/)
- [Websites](https://hifiagency.com/work_categories/websites/)