• About our agency

Built for one industry.Backed by the results to prove it.

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Two coworkers wearing green aprons smile at the camera in a bright kitchen showroom with wooden cabinets behind them.
Two women stand on a blue indoor tennis/ping-pong court, smiling and holding blue PingPoint paddles with a yellow ball in one hand.
  • We’re HIFI

The financial marketing firm built for brand to bottom line.

We started HIFI because the financial industry was at an inflection point and the agencies serving it weren’t keeping up. Legacy institutions were realizing brand and digital experience had become inseparable from product. Fintechs were realizing a clever app wasn’t enough to build durable trust. Both needed a partner who could think across strategy, brand, digital, and growth without handing the work off between three vendors.

Since our founding, HIFI has helped digital banks launched to half a billion in deposits, rebuild century old financial brands, and install revenue growth programs that CMOs can confidently defend in board meetings. We’re system thinkers in an industry that demands it; fluent in the infrastructure, the regulations, and the psychology that shape how people move their money.

  • SOC II CertifiedAICPA SOC Logo

We’re audited like the institutions we serve. HIFI is SOC II certified: the highest standard of data security and confidentiality. It means we can securely work with first-party data to refine targeting, optimize media, and drive higher ROI without compromising trust.

Meet HIFI

Get to know a few of our team members, what they do, and what they enjoy about working at HIFI Agency.

Kelly De Santis

“Our media team sits inside the brand work from day one. The planning, performance, SEO and channel teams work alongside our creative team every day to solve the realities of fast-paced digital acquisition. It’s why our creative doesn’t drift, and why our numbers hold up in front of a CFO.”

Kelly De Santis

Director of Media Strategy

Mike Violette

“Designing for banks is a harder brief than people think. The work has to be distinctive enough to earn attention and credible enough that someone trusts it with their money. The thing I value at HIFI is that nobody here treats compliance as the enemy of craft. It’s just part of the canvas.”

Mike Violette

Senior Designer

Ellie Verchick

“Because financial services is all we do, we see a lot of patterns. Every client gets the compound knowledge of every client before them and that’s something you can’t offer at a generalist agency, and it’s why our strategy work moves as fast as it does.”

Ellie Verchick

Senior Client Strategist

Matthew Bussey - HIFI Agency

“My job is protecting the thing that makes HIFI special: the same team, serving an industry, from start to finish. When the creative strategist who positioned the brand is reviewing the media creative six months later, the work moves naturally.”

Matthew Bussey

Senior Project Manager

Hunter Young

“We built HIFI around a simple observation: in financial services, the brand promise, the product reality, and the cost of acquisition are the same conversation. Years later, that thesis has proven true. And our clients see the benefit every day.”

Hunter Young

President

Join the Team

We’d love to meet you. Check out the latest job openings on our Careers page!

Questions You Might Have

  • Do you only work with financial services and fintech companies?

    Yes. And that’s the point. Financial services is the only industry we serve. Everything we learn compounds inside one category: the regulations, the buyer psychology, the channel economics, the compliance realities. Specialization isn’t a limitation. It’s the reason our work performs.

  • Are you retainer- or project-based?

    It depends. For large projects (e.g. websites), we will develop a polished estimate of the hours involved. For ongoing support (e.g. monthly content, SEO, or design support), we bill at an hourly rate.

  • How do we work together?

    We are structured so that all of our clients have a dedicated strategy lead, project lead, and various specialists depending on the type of work our team creates for you. Teamwork really does make the dream work.

  • Do you have an office?

    We do! Although we’re a remote-first company, we have a dedicated office in Raleigh, North Carolina where we host clients, collaborate, brainstorm, and enjoy time together.