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As a Content Director, you’ll play a pivotal role in shaping the creative vision behind our campaigns and brand strategies. Your leadership will bridge client expectations, audience insights, and the overall consumer journey to deliver impactful, results-driven content across digital, video, print, and experiential platforms.

You will lead a team of copywriters, designers, and strategists—guiding them with a clear vision while ensuring work aligns with overarching brand objectives. Your ability to delegate, mentor, and drive high-level strategic thinking will be key in delivering creative work that not only meets but exceeds expectations.

This role requires a mix of creative leadership, content strategy, and brand development expertise. You’ll work closely with internal teams and clients to build compelling narratives, optimize user experiences, and oversee the execution of high-quality creative work.

Specifically, you’ll do the following in this role:

Creative Strategy & Leadership:

> Develop and oversee brand narratives, campaign concepts, and content ecosystems across multiple channels (digital, video, print, and outdoor).

> Provide conceptual and strategic direction to ensure content resonates with the target audience and drives engagement.

> Lead smaller creative teams by providing clear guidance, feedback, and direction while ensuring quality execution.

> Bridge brand storytelling with UX and content mapping, ensuring consistency across all touchpoints.

Content & Brand Development:

> Own the content strategy for branding, digital, and brand-driven initiatives, ensuring alignment with client goals.

> Oversee audience research and insights to inform messaging, storytelling, and engagement strategies.

> Drive the development of content structures that enhance user experience, brand clarity, and campaign performance.

> Elevate brand positioning through compelling content frameworks and messaging architecture.

Oversight & Execution:

> Critique and direct revisions to copy, design, and media to maintain high creative standards.

> Ensure efficient delegation of creative tasks, balancing workload across teams and individuals.

> Collaborate with art directors, web developers, and designers to bring content to life across multiple platforms.

> Prepare and present creative work internally and to clients with strong strategic reasoning.

Client & Stakeholder Collaboration:

> Partner with clients to refine brand messaging, campaign strategy, and overall content direction.

> Present creative strategies and concepts in a way that is engaging, clear, and tied to measurable goals.

> Work alongside media, research, and analytics teams to align content efforts with performance objectives.

> Guide the integration of media placement with content execution for maximum impact.

Are you currently a college junior or senior looking to dip your toes in the advertising world? We’re always looking for interested journalism, communication, or marketing students who want to help us build.

As a Search Specialist, you are a key member of our performance marketing team, helping our clients build winning organic and paid search strategies.

Key Responsibilities

Search Engine Optimization (SEO) (70%)

> Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO.

> Conduct keyword research, competitive analysis, and site audits to optimize rankings and drive organic traffic.

> Provide SEO recommendations related to content strategy, link-building, and structured data to improve site performance.

> Collaborate with creative and content teams to develop SEO-friendly copy, blogs, and landing pages.

Monitor and report on organic search performance using tools like Google Search Console, SEMrush, and Ahrefs.

> Stay updated on Google algorithm changes and implement best practices to maintain and improve rankings.

Search Engine Marketing (SEM) (30%)

> Manage Google Ads and Microsoft Ads campaigns for 1-2 small SEM clients (budget-conscious, high-ROI focus).

> Conduct ongoing keyword and bid management, ad copy testing, and audience targeting optimization.

> Implement tracking, conversion rate optimization (CRO) strategies, and A/B testing.

> Analyze campaign performance and generate insights to improve cost per acquisition (CPA) and return on ad spend (ROAS).

Who We’re Looking For

> 3-4 years of experience in SEO & SEM, ideally in an agency setting or in-house with multiple projects.

> Strong knowledge of Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, and Google Ads.

> Experience with WordPress, Webflow, or other CMS platforms (basic technical SEO skills preferred).

> Familiarity with Google Tag Manager and conversion tracking.

> Ability to work cross-functionally with designers, developers, and content teams.

> A strategic thinker who can own and optimize search performance independently while collaborating with internal teams.

Nice-to-Have Skills

> Basic knowledge of HTML, CSS, or JavaScript for technical SEO fixes.

> Experience with local SEO and financial services marketing.

> Understanding of LinkedIn Ads or paid social media.