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Financial Experience Podcast

Ep. 29: Perseverance and Personal Branding

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Greg Martin- Truist
Greg Martin, Commercial Banker, Truist and Founder, The Entrepreneur’s Banker

On This Episode

As a commercial banker, you can’t just a be “a conduit to cash,” Greg, a longtime lender and small business advisor, reminded bankers on our recent podcast. But it’s tough not to fall into that vacuum. We live in a financial world where options are aplenty and credit is becoming commoditized.

So how do you stand out?

Greg Martin shares his story of moving from the military to life as a civilian banker and staunch advocate for entrepreneurs. He took risks (e.g. moving to a market where neither he nor his bank had strong awareness at the time). And he failed (e.g. not securing much business for over a year). But, Greg showed the perseverance that he now teaches to many up-and-coming entrepreneurs. And he’s building a personal brand that helps him professionally. If you’re a current banker or just need some lessons on perseverance, you’ll love the lessons Greg teaches on this episode. Enjoy!

Listen To The Full Episode

The Financial Experience Podcast is available on SpotifyAppleGoogle, and many of your other favorite streaming services.

More About Greg

Greg Martin is a Commercial Banker at BB&T Bank, now Truist. With over 14 years of banking experience he is an entrepreneur’s insider to the banking industry. He believes that every person is uniquely designed for a higher purpose and calling; and he strives to support that purpose and calling professionally and personally. Greg is the creator of The Entrepreneur’s Banker brand and is a certified Profit First Banker (1 of 2 in the world).

Before his career in banking, Greg was an officer in the United States Army, serving with the 82nd Airborne Division. He has been deployed 3 times and has been awarded the Bronze Star Medal and the US Army Ranger Tab. When not empowering or coaching entrepreneurs, Greg can be found on a date with his wife of 18 years or shooting hoops with his 12-year old son. To learn more, or to connect, check out www.theentrepreneursbanker.com.

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