HIFI Highlight: Maggie Malach

Maggie Malach

Position: Associate Creative Director, Content

Joined the HIFI team: April 2025

“Before I knew what a journalist was, my mom told me, ‘You’re going to be a journalist when you grow up.’”

Maggie Malach’s journey into content naturally evolved from a love of reading and writing. As a teenager, Maggie became obsessed with music. Drawn to the ways songs tell stories, she began her career as a music journalist before broadening into wider entertainment journalism, with a portfolio including iHeartRadio, Bustle, and People Magazine.

After eight years, she shifted into content and creative strategy for various SaaS companies. Looking to transition from tech, Maggie took the leap into finance at HIFI Agency, where she ties in what she loves about writing and audience engagement while challenging herself to utilize skills within a new industry.

While a transition from pop culture to finance may seem like a big swing, she notes many strategic similarities across industries, especially the importance of “finding a way to speak to somebody in a conversational way that meets them where they are.”

In her role as Associate Creative Director of Content, Maggie fully immerses herself in financial education research, where she is constantly learning new concepts to inform messaging. Through this research, she is able to enhance her holistic financial understanding and share this knowledge throughout her professional and personal life: “My first week I wrote about treasury management and merchant services. I had to do a lot of research, but now I can confidently tell you what both of those are. Those moments are so rewarding to show how much I’ve grown and how much I know. It’s powerful information.”

At HIFI, Maggie appreciates the balance of creative and strategic thinking, and the push to understand the “why” behind every decision. With new clients, she enjoys getting to know brand stories inside and out, identifying “where have they been, where are they going, and why they want to work with HIFI.” Contributing to projects from concept to completion — like brand development and redesign — has informed this way of thinking.

Maggie’s role is continuously expanding as clients shift toward more content-heavy strategies and the demand for work increases. Growth within the content team has also allowed for increased delegation and professional development opportunities, which she sees as a signal of the team’s success.

Looking forward, Maggie is excited about growth in creative direction. She appreciates the open dialogue among the team and utilizes feedback to identify areas of growth and interest as her career progresses:

“I love the fluidity within the agency. We’re always pushing ourselves, trying new things, doing new kinds of work, and working across teams. It makes things really fun.”