Revitalizing A Proud Payments Brand
Strategy
Branding
About Allied Payment Network
Allied Payment Network provides the payment technology and know-how financial institutions need to innovate, modernize, and thrive. The long-time bill pay technology company has continued to evolve its service offerings over the last decade and needed a brand to better reflect its progress.
Starting with Story
Allied Payment Network was long known as a bill pay company, but they knew they were more than that and their story needed clarity. Over the course of various discovery meetings, the HIFI brand team identified key themes that were present in the company’s culture and service offerings that were not clear to the audiences they served.
Payments You Can Be Proud Of
Allied’s new brand identity came alive through video, email, social, and various other applications. Their marketing team now uses a more efficient design system to attract interest every day.
