Custom HELOC Campaign Helps Fidelity Bank Customers Find Cash
Media
Custom Photography
Design
A New Spin on A Classic Product
A great advertising campaign should do three things: stop the consumer from what they are doing, engage that consumer, and call the consumer in to action. In a world of fast-scrolling social feeds, how do you get someone’s attention? This was HIFI’s challenge when developing a new angle for a common bank advertising initiative: the HELOC campaign.
About The Work
Fidelity Bank and Trust (Leominster, Massachusetts) called on HIFI to breath life into their more traditional campaigns. The HIFI team worked through campaign concepting and our media planning process that included:
-
Audience Development
-
Campaign Concepting
-
Custom Photography
-
Mixed Media Creative
-
Multi-Channel Media Planning
Standing Out From Stock
To stand out in a sea of stock photos, HIFI proposed the development of custom photography to help bring our concept to life. The resulting photos stop scrollers in their tracks.
