KlariVis: Making Bank Data Make Sense
Branding
Video / Motion
Design
KlariVis was built by bankers for bankers; a data analytics and visualization platform that pulls a community bank’s fragmented data into one place. The product was strong but not easily explained in places where a moment can cause a buyer to pause.
Analytics platforms are hard to sell because the value only becomes obvious once you’re inside the dashboard, and nobody gets inside the dashboard on a trade show floor. KlariVis needed a way to make the before-and-after land in sixty seconds; on a booth screen, in a sales email, on a website, to a bank executive who has heard a dozen data pitches that week.
About The Work
Showing the before, then the after
We wrote the script, built the storyboard, and produced the one-minute film, but the real work was visual. The opening sequence renders the problem the way it actually feels to a bank executive: dozens of windows, competing reports, data everywhere and answers nowhere. The tools are time-consuming, expensive and ineffective.
Then it resolves. The chaos collapses into a single clean dashboard, and the rest of the film lets the product do the talking: generate reports in minutes, executive-level summaries, one source of truth.
The film runs at trade shows, on the website, and in sales outreach. Same story, every channel, whether KlariVis is in the room or not.
Client Review
I don’t know of any other way to explain working with HIFI other than they “get it.” As former bankers turned FinTech, I can’t tell you how much easier it makes building a brand with a team that truly speaks our language and understands the nuances that make up the financial services industry.
