A Brilliant Year for Deposits
Strategy
Media
Websites
Analytics
Digital
About Brilliant Bank
Brilliant Bank, a division of Equity Bank based in Wichita, Kansas, is an online-only bank that specializes in deposit accounts. This digital bank now serves as a critical driver of deposit growth outside of the community bank’s traditional retail footprint.
Building a Digital Bank from Dormancy
The marketing team at Equity Bank engaged HIFI Agency in 2022 with the goal of turning a previously dormant digital bank into a major deposit driver for the financial institution outside of its retail footprint. Building a national brand quickly is no small feat, but the HIFI media team worked with Equity’s marketing team to build a powerful media strategy, media mix, and data-driven conversion strategy that brought in thousands of new relationships and over $150 million in new deposits to the bank.
Mixing Media, Building Brand, and Strengthening Conversion
HIFI Agency helped the Brilliant Bank team with a comprehensive digital strategy to drive growth that included:
- Market research and media planning
- Creative campaign development
- Programmatic advertising and retargeting
- Advertising fraud prevention
- Search advertising
- Lookalike audience retargeting
- Streaming and niche media buying
- CRA-compliant media coverage
- Lean website development
- Performance analytics and conversion analysis.
The Results
- 2,000 new relationships out of the community’s bank footprint
- $100,000 average balance
- .46 % media spend per dollar acquired
- 10% higher CTR in PPC than industry average
- 15% higher conversion rate from programmatic advertising compared to industry average
Client review
HIFI Agency helped us turn a dormant digital bank idea into a transformative driver of deposit dollars for our bank. Their creative, media, and data prowess is unmatched in the banking industry.
