A Bank Website Built For Scale
Branding
Website Design
Website Development
Custom CMS Development
EquityBank.com Web Redesign
A custom bank website built for the growing bank and its expanding marketing team. Truly a beautiful frontend customer experience and an easy-to-use backend CMS.
About The Work
Building A Better Bank Website
Equity Bank (headquartered in Wichita, KS) allowed HIFI Agency to perform a complete rebuild of the frontend and backend of their bank’s website. HIFI Agency’s redesign of Equity Bank’s new site focused on a few key areas.
- A refreshed brand design system that translates well to digital.
- An easily administered rate tool that helps potential customers discover rates by their zip code and allows Equity’s marketing staff to easily change rate logic in the CMS.
- An innovative locator tool for both Mortgage Loan Officers, branches, and ATMs, improving search results and user experience on the website.
- Smart search functionality that allows users to quickly find what they need based on common searches on Equity Bank’s website.
- An easy-to-use backend CMS so Equity Bank’s marketing team can make adjustments to 95% of their website.
Key Insights
The results are clear.
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Overall organic traffic continues to rise month-over-month and year-over-year thanks to improve local search results.
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Engagement with key product pages is up 20%, pulling additional people into online account opening and lead generation applications.
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The site’s speed improved by 50% overall.
Client review
Hifi provides a clear vision and detailed execution for our brand, including our 2021 website relaunch and subsequent SEO and content optimization. The design and CX approach significantly upgraded our ability to deliver a powerful customer journey. As a marketer, the process from idea to delivery was like having a top-flight marketing team right next door.
