How HIFI Agency Drove SEO Success for BayCoast Bank
Challenge
Strategy
Results
Overview
HIFI Agency has been instrumental in enhancing BayCoast Bank’s SEO performance, leading to a significant improvement in its online visibility. HIFI’s comprehensive strategy has resulted in a remarkable increase in organic users and a high engagement rate, demonstrating the effectiveness of our SEO approach. This strategy was centered on technical website optimization, improving high-impact keyword rankings, leveraging featured snippets, and identifying opportunities to further strengthen BayCoast’s local search engine rankings.
Challenge
Boost online visibility and search engine performance.
BayCoast Bank, a well-established financial institution, sought to boost its online visibility and search engine performance. Despite its strong presence in the banking industry, there was a need to improve the bank’s keyword rankings and site health. Our challenge was to utilize our SEO expertise to enhance BayCoast Bank’s digital marketing effectiveness and elevate its standing in the competitive landscape locally and regionally.
Strategy
A multi-faceted approach to SEO
We concentrated on improving keyword rankings, particularly for local terms that drove significant traffic with high-intent phrases (e.g. bank, best bank in) and meaningful locales for the bank. Additionally, we capitalized on BayCoast’s services to cannabis-related businesses with additional content that helped solidify their top rankings for this growing audience in Rhode Island and Massachusetts.
The SEO efforts yielded impressive results, leading to a substantial increase in organic users. From January 1st until May 14th, 2024, a total of 38,501 organic users have been recorded, showcasing the effectiveness of the SEO strategy. This represents a 30% lift in organic traffic in the last 12 months.
SEO Strategies Leveraged: HIFI Agency implemented several strategies that helped BayCoast Bank rank better, including:
- Content Strategy
- Keyword Research and Optimization
- Long-Tail Keyword Analysis
- On-Page SEO Improvements
- Technical SEO Site Improvements
- Content Creation and Interlinked Content
- Mobile Optimization
- Page Speed Optimization
- Link Quality Improvements
- Broken Link Replacement
- Local SEO
- Competitor Analysis
Results
Significant Traffic Drivers
HIFI Agency’s SEO efforts have significantly improved BayCoast Bank’s online presence. The agency continues to identify and leverage opportunities to further enhance the bank’s SEO performance. The results so far are a testament to HIFI Agency’s expertise and commitment to delivering top-notch SEO services.
Impressive Engagement Rate: BayCoast Bank’s organic traffic doesn’t just idly visit the website; this traffic takes action! The bank’s website stands at an impressive 70%, indicating that users are actively interacting with the content.
Featured Snippets Rise: HIFI Agency’s strategic SEO approach has resulted in multiple featured snippets for Cannabis Banking in Massachusetts and Rhode Island. By leveraging featured snippets, HIFI Agency has successfully enhanced the visibility and prominence of Cannabis Banking in the target regions, driving more organic traffic and potential cannabis-related business owners to the bank’s lead generation web pages.
- BayCoast’s ranking for the local terms in its primary market, New Bedford, Massachusetts, rose from 9th to 1st in search engine results.
- A content strategy to help bolster the bank’s focus on offering services to local cannabis-related businesses, saw it rise from 19th to a high first-page ranking for cannabis business banking terms.
- We saw direct correlations from our optimizations to their Google Business Profiles and Location Pages. These optimizations helped rankings tremendously in the Local GMB Rankings / Organic Rankings in Google. Local bank location terms moved from 3rd to 1st in the search engine page results and hundreds of additional broad terms for banking moved from 2nd to 1st page results.
Team Insight
Seeing the optimizations we’ve made contribute to BayCoast’s success with their terms climbing higher and higher on Google, is an incredibly rewarding feeling. It highlights the immense value of SEO in the banking industry. We are continuously making optimizations to improve their rankings, and I love tracking this progress each month. SEO can be a long game, but the effort and research invested in keywords truly pay off in the long run.
